PHOENIX– Lauded for its ease of use and transparency of information, Pinnacle West Capital Corporation’s web site, www.pinnaclewest.com, has been named “Best Energy Investor Relations Site” in the 2004 Interactive Investor Relations Awards.Home

According to the Web Marketing Association (WMA), which held the competition, “the award demonstrates Pinnacle West’s commitment to excellence in shareholder communication and full disclosure of financial information to the investment community.”

“This is exactly what an IR [site] should offer. It has detailed financial information, easy to find and online tools to help the individual shareholder,” wrote the judges. “It is apparent from your depth of support that you value the individual investor, as well as the institutions who invest in your stock.”

The WMA was founded in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals from around the country who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate websites.

Additional information regarding the competition and other “Best of Industry” winners can be found on the WMA Website at: www.webaward.org/iir/default.htm.

Pinnacle West is a Phoenix-based company with consolidated assets of approximately $9.4 billion. Through its subsidiaries, the Company generates, sells and delivers electricity and sells energy-related products and services to retail and wholesale customers in the western United States. It also develops residential, commercial, and industrial real estate projects.

Contacts

Media:
Alan Bunnell, (602) 250-3376

Analyst:
Rebecca Hickman, (602) 250-5668
Lisa Malagon, (602) 250-5671