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At Pinnacle West, we are focused on one constant common goal – create value: Value for our customers, our shareholders, our employees and the communities we serve.
We create long-term value through the following strategic objectives:
- Provide Arizona electricity customers with outstanding service and reliable energy at fair prices
- Focus on superior long-term returns for shareholders
- Implement business practices that support a strong economy, a healthy environment and prosperous communities for Arizona
- Actively manage our costs and business risks
- Work with regulators to achieve positive regulatory outcomes that benefit both customers and shareholders
- Maximize the long-term value of our assets
- Capture growth opportunities in our electricity markets
- Increase our resource portfolio consistent with our native load, environmental factors, cash flow and market conditions
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