At Pinnacle West, we are focused on one constant common goal – create value: Value for our customers, our shareholders, our employees and the communities we serve.

We create long-term value through the following strategic objectives:

• Provide Arizona electricity customers with outstanding service and reliable energy at fair prices
• Focus on superior long-term returns for shareholders
• Implement business practices that support a strong economy, a healthy environment and prosperous communities for Arizona
• Actively manage our costs and business risks
• Work with regulators to achieve positive regulatory outcomes that benefit both customers and shareholders
• Maximize the long-term value of our assets
• Capture growth opportunities in our electricity markets
• Increase our resource portfolio consistent with our native load, environmental factors, cash flow and market conditions