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Product responsibility and eco-efficiency at a company like PNW takes on many forms, as we respond to the challenge of providing a sustainable energy future for our customers. It includes the research, development and implementation of various forms of renewable energies, including solar, wind, biogas and geothermal. Renewable energy will be an increasing important part of our overall energy mix into the future.

The 12-passenger APS biodiesel van runs on biodiesel provided from algae grown from power plant emissions in our Emissions to Biodiesel project discussed in the Technology Innovations section of this report
Technology innovation is critical, because the technologies of the past will not achieve our sustainability goals. We actively participate in a number of industry lead research programs. In addition, we have an active internal technology innovation department that has provided cutting edge research in areas such as solar energy, batteries and hydrogen power. This department is constantly searching for new ways to improve our ability to deliver the energy of the future.
We are also active in the responsible use of our product by our customers. Demand Side Management is a critical component of our overall program to achieve a sustainable energy future. We are helping our customers to understand how they can more effectively use energy, and providing resources and incentives for them to accomplish that goal.
Our efforts in these critical areas are summarized in this section of our Corporate Responsibility Report.
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Eco-efficiency
Eco-efficiency is achieved through the delivery of "competitively priced goods and services that satisfy human needs and bring quality of life while progressively reducing environmental impacts of goods and resource intensity throughout the entire life-cycle to a level at least in line with the Earth's estimated carrying capacity."
— World Business Council for Sustainable Development
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